SEMrush Review: Know the Keywords Targeted by Your Competitors

Increasing competition is something which may have affected your blog’s search engine ranking for some of the keywords. Every blogger and marketer definitely want to find out the main competitors and the keywords for which the competitors are ranking.

What is SEMrush?:-

SEMrush is the tool which will help you in analyzing your competitors and knowing the keywords targeted by them very easily. If you’re not able to find keywords which can bring you good traffic, then SEMrush will definitely be useful for you.

Many keyword research tools may be available for you, but SEMrush is really the best one. This SEMrush review will make you know the basic features of this amazing tool. You’ll also be able to know that how you can make use of SEMrush for getting better search engine rankings.

1> Know Your Current Positions:-

Before you analyze your competitors or backlinks, the first thing you may do is find out the positions for the various keywords you have ranked for.

By knowing the current positions you may definitely be able to understand that whether positions have become improved or not.

If the positions are not what it used to be before, then you may definitely have to work harder for achieving the positions you had achieved previously.

For knowing your Positions first, you have to enter your domain name in the search bar.

After that you can see Organic Research section in the left sidebar where you have to click on Positions. It will show you the positions for the various keywords you have ranked for.

Search overview will not only make you know the positions, but it’ll also make you know your website’s total organic traffic, paid traffic and even the number of backlinks that you’ve got.

2> Analyze Your Competitors:-

Search engine traffic is definitely important not only for you but also for all your competitors.

SEMrush gives you the opportunity to know the keywords for which your particular competitors are ranking. You just need to enter the domain name of your competitor and select the location for knowing all the details.

SEMrush will not only make you know the different keywords for which competitors are ranking, but it’ll also make you know their position in the search engine. You’ll also get to know the traffic volume for the various keywords for which your competitor is ranking.

In the position changes column you’ll find some numbers in brackets. These numbers indicate the previous position for the same keywords when the last time you made use of SEMrush tool.

You may now decide to target the keywords which have got good search engine volume so that you too will be able to get more traffic like your competitors.

3> Advertising Research:-

Another purpose for which you can make use of SEMrush is to find companies which’re advertising using Google Adwords.

You’ll be able to find all the keywords which your website or blog is ranking and then it’ll make you know the advertisers who’re doing advertising based on these keywords.

When you’ll go through the list of keywords advertisers are targeting you’ll be also able to know the volume of traffic they’re getting by targeting these keywords. This may be very useful as while doing ad campaigns you may decide to target the keywords which can bring maximum traffic.

So if you’re not getting enough advertisers for your blog or website, then you may definitely try to contact the potential advertisers which you may have found by making use of SEMrush.

4> Analyze Backlinks of your Competitors Easily:-

Content is definitely the king, but backlinks are also important and that’s why SEMrush gives you the option to analyze the backlinks of your competitors.

This feature of SEMrush will give you a good idea about the variety of backlinks that your particular competitors have got. You may be able to find out that which high-quality backlinks may have helped your competitors to improve their search engine positions for various keywords. After knowing such high-quality backlinks you may definitely try to get the same type of backlinks for your blog or website.

You should properly go through all the referring domains as you may be able to find out a number of backlinks provided by them.

Backlinks analysis may also make you know the .edu and .gov backlinks which your competitors have been able to get. This type of backlinks are said to be very useful in boosting search engine positions and it is SEMrush tool which may help you in finding such type of backlinks.

5> Domain vs Domain Feature:-

SEMrush comes with one more useful feature which is Domain vs Domain. This feature will allow you to do side-by-side comparison of domains.

So if you have a competitor who is really competing hard with you for some keywords, then this feature can be very helpful. By doing the direct comparison between your website and his may be able to find out the way to beat your competitor easily.

6> Keyword Difficulty:-

Are you unable to rank for difficult keywords?

Stop worrying, SEMrush will solve your problem. SEMrush will make you know the keywords for which you can easily rank. I really like this feature of SEMrush as now I can find out less competitive keywords very easily. Previously I had to spend a lot of time for finding less competitive keywords, but now this problem has solved because of SEMrush.

SEMrush will also make you know the search engine traffic volume of these less competitive keywords so that you can decide to target the right keywords.

Conclusion:-

In the start, you may try out SEMrush with a free account, but for enjoying all the features you may definitely go for a pro account as soon as possible. I hope that this SEMrush review gave you a good idea that how you can make use of SEMrush for competing with your competitors. Once you’ll start making use of SEMrush you may definitely forget all other search engine marketing tools which you may have been using still now.