Keyword research is an important thing which you need to know for generating good income from your blog or website. Targeting the right keywords is what every blogger does for getting good organic traffic to his/her blog. You may be able to generate traffic through social media or by paid advertising, but for generating organic traffic you need to rank for right keywords. Let me provide you with in-depth information regarding keyword research.
Why Keyword Research is a very important thing for bloggers?
Even after publishing good quality content some people fail to get organic traffic to their blog. This thing makes them think that why they’re failing in getting organic traffic. Keyword research is nothing but it is all about finding the right keywords and using the best strategies for achieving good ranking for the selected keywords.
Target High Paying Keywords
If you’re using Google Adsense ads on your blog, then you definitely need to target high paying keywords. Even after getting very good traffic you may not be able to earn good amount of money by Adsense. This may be just because of the reason that you’re not targeting high paying keywords. Google Keyword Planner and some other tools may help you in finding out such high paying keywords. You can even get $2 to $5 per click by targeting some of the best high paying keywords.
Know the Competition
When it comes to ranking for keywords, competition plays a very important role. Ranking for keywords with less competition may be easy, but ranking for keywords having high competition may be a tough task. Before you make the decision about which keywords you should rank for, you should definitely have a look at your competitors. You should never try to rank for keywords for which well established blogs are already ranking.
Target Long Tail Keywords
Short search terms may bring massive traffic, while long search terms may bring less traffic. Even if long search terms brings less traffic, you should never forget that ranking for long keywords is much easier than ranking for the short ones. If you’re getting failed in ranking for short search terms, then it may be the right time for you to learn the strategy of ranking long tail keywords easily.
If you’re confused that whether you should rank for short term or long term keywords, then the right idea will be to focus on different long tail keywords.
Content is the King
Even if lot of changes has happened in the SEO world, content is still said to be the king for getting better search engine ranking. Blogs with less quality content may not be able to maintain search engine rankings, while those having high quality content will be easily able to maintain the rankings. You should always focus on writing unique content with no grammatical mistakes as it is what will provide you success in long term.
Make Use of Different Keyword Research Tools
Google Trends and Google Adwords are the tools which may help you in knowing the right keywords for getting good traffic. Google Trends will help you in knowing the trending keywords, while Google Adwords tool will allow you to know about the competition and search volume for your selected keywords.
Doing Keyword Research Using Keyword Planner
Google Adwords provides you a very useful tool called as Keyword Planner. This tool can be accessed by login into the Adwords account, and then selecting Keyword Planner which is available under the tools option.
For knowing the traffic estimates, volume and competition you may have to input the keyword which you’re looking forward to target.
Keyword Planner may help you in knowing all the related keywords and that may help you in ranking easily than before. Keyword Planner may always provide you with the perfect information regarding traffic volume and competition. Keyword Planner has already been a very useful tool for many webmasters and bloggers. It may take little time to understand that how Keyword Planner works, but with experience you’ll just love to make use of this amazing keyword research tool.
Keyword research is not a very tough task unless you’re someone who is very lazy. Finding new keywords regularly is very necessary as it is what will help you in bringing more traffic to your blog. Trying to rank for keywords with good search volume and less competition may make your blog get more traffic than what it did before.
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