Have you just started blogging?
Are you still unaware about some of the best On Page SEO techniques?
Changes keep happening regularly in the SEO world and that’s why it is necessary that you should know the On Page SEO techniques that still work in the year 2014. You can’t neglect On Page SEO as it is as important as Off Page SEO. It is the combination of On Page SEO and Off Page SEO which will help you in achieving better search engine rankings.
On Page SEO includes the SEO techniques which you need to apply ON your website, while Off Page SEO includes the techniques which you need to apply OFF your website.
In this article I’ll make you know the best On Page SEO techniques which you should apply for getting better search engine rankings in the year 2014.
1> Meta Description
Meta Description are still playing an important role when it comes to achieving good search engine ranking after the Google’s Hummingbird update. By including the relevant keywords in the description of posts and pages you’ll be able to achieve better rankings than you were unable to do before. Meta descriptions should be as short as possible and it should contain the main keywords for which you want to rank your blog posts.
For example if you have written a blog post mentioning Samsung Galaxy S5 features, then the relevant meta description can be as followed – “Samsung Galaxy S5 has got launched and its features will make you immediately think about purchasing Galaxy S5 for yourself”.
2> Heading Tags
SEO has changed, but using heading tags is now also considered to be very useful. H1, H2 and H3 tags are considered very important as these tags will make Google scan your content properly. Using the keywords in H1, H2, H3 and other tags properly can make you achieve better search engine rankings than your competitors. Even if H1, H2 and H3 tags are important, you should avoid over using these tags as Google may consider it to be spammy.
3> Google Authorship
Google wants to give importance to people who’re expert in writing about particular subject. You’ll need to connect your Google+ profile with your blog for establishing Google Authorship. Integrating Google authorship has already helped many bloggers in getting the success that they were not able to achieve still now. Another benefit of Google authorship is that it will display your Google+ profile image with your blog posts. When people will see your profile image with the blog posts, then they may definitely get attracted to visit that blog posts.
4> Internal Linking
You may avoid giving do-follow links to other blogs and websites, but you should always try to link to the posts and pages within your own website. Interlinking is a very useful part of On Page SEO as it’ll not only improve the search engine rankings, but it’ll also make your blog readers go through your previous written blog posts.
Sending more internal links to the important pages of your website can make you get much more traffic than you’re getting now. Interlinking will also improve your website’s alexa rank as it’ll make your blog readers spend more time on your website.
5> Alt Image Tags
Alt image tags have always played an important role when it comes to On Page SEO. Alt images tags will make the images get ranked in Google image search engine and at the same time alt image tags will increase the value of your content. Including the keyword in alt image tags is considered as a necessary thing by many pro bloggers.
6> Content is Very Important
Google considers content to be the most crucial thing for achieving higher search engine rankings. If you won’t produce high quality original content on your blog, then you’ll fail in getting good traffic to your blog. With the recent Google updates, the importance of having unique and original content published has become one of the most important things when it comes to On Page SEO.
Here are the some important tips for new bloggers to remember when they’re publishing articles on their blog.
- Post original content only as Google doesn’t like re-written content. Google may easily recognize the difference between original and re-written content.
- Length of articles is also very important. You should try to make the articles contain 600 to 700 words at least. Some bloggers believe in posting 1500 to 2000 words articles only on their blog as they think that very informative content gets ranked very easily.
- Images, videos and infographics are very useful. Investing money in getting a good infographic created may be a good idea as a special infographic may boost your website’s search engine ranking.
- Posting frequency is considered very important. For maintaining search engine rankings you should try to post articles as regularly as possible.
7> Website Loading Speed
The importance of website loading speed has increased when it comes to On Page SEO. Faster the loading speed of your website, better the search engine rankings that you’ll be able to achieve. Fast loading websites get indexed faster and visitors may like to visit such websites again and again.
All bloggers and webmasters who don’t have enough time for implementing On Page SEO techniques may definitely decide to hire a SEO firm for doing SEO for their website. I hope that you’ll soon implement all the important SEO techniques which I’ve mentioned in this article. Achieving success in online field can be very difficult if you don’t give importance to SEO techniques, hence you should always be ready to spend time and money for implementing On Page SEO and Off Page SEO techniques for your website.