Before seeing the 3 Awesome Online Backlinks Checker Tool, first we need to understand what backlinks are and their importance. When anyone uses our links to their website or page then that link is called a backlink. The number of backlinks shows the importance and popularity of your website. Backlinks are important for SEO point of view because search engines give better ranking to your website if your website have a good amount of backlinks, then it is considered that your website is more relevant compared to others in their search result page and it helps in improving the page rank of your website.
Following tools can tell you about the backlinks and certain other SEO related information for your website. You can select any one of these tools according to your need. Some of them gives detailed information and some don’t.
The Open Site Explorer is one of the favourite backlinks checker tool and it is created by SEOMoz. It gives you the option to compare backlinks between you and your competitor’s website or simply check your own website backlinks. This tool is available in free and paid version, if you have paid account it comes with additional features that will help you for your SEO strategy, but the free tool is also enough to get you the basic information like backlinks, page and domain authority, linking domains and many more.
Alexa is an excellent tool, it will not only give you the details of website backlinks, but also gives you detailed information on other features of the website like the website’s popularity, daily visitors, audience demographics, geographical location of visitors, how fast does your website takes to load and many more.
Alexa is really very helpful and powerful tool to optimize your website in search engines.
3> Majestic SEO
Majestic SEO allows you to search free for few times and then you need to register for a free account to continue. It has a large database of indexed backlinks and it provides you 90 days accurate backlink history of any domain.
In free account it will give you the basic features like anchor text clouds, backlink attribute chart etc. But it doesn’t allow you to see the detailed reports, for that you need a premium account, but still it is good enough to get you basic information about you and your competitor.